| Outline | Download |History of Marketing | What is Marketing Communication? | Marketing Communication Objectives | Element of Marketing | |Marketing Communication Process | Market Research | Brand & Rebranding | Creative Copywriting | Packaging & Labeling | Marketing Campaign |
INTRODUCTION
Marketing communications is a term used interchangeably (though slightly wider concept) with ‘Promotions’. It is an ever-changing field encompassing the growing array of communication activities so vital to the success of marketing performance. The course will observe two major areas of studies; theories surrounding marketing communications, and the understanding of marketing communication process and the integrated planning activities
OBJECTIVES
At the end of this course, you should be able to:
- Introduce the concept and meaning of marketing communication.
- Identify the role of integrated marketing communication in building brands.
- Demonstrate the interrelated process marketing communication planning and execution.
- Able to explains and comprehend fundamentals and roles of marketing for achieving maximum marketing communication and promotional performance.
GRADING SCHEME
The above objectives along with class participation, completion of work, 100% attendance, punctuality and presentation will serve as the basis for grading. Inability to meet these requirements will affect final grade. Below is the detail of the carry marks for this course.
TOPICS
|
ASSIGNMENTS
|
MARKS
|
|---|---|---|
| Biweekly Project & Practical | 40 | |
| Local Company approach |
Case Study 1: Essay | |
| SWOT Analysis |
Case Study 2: Analysis | |
| Quiz |
Test | |
| Final Project | 60 | |
| Marketing Campaign | Media | |
TOTAL
|
100 |
