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What is a questionnaire?
A questionnaire is a set of questions for gathering information from individuals. You can administer questionnaires by mail, telephone, using face-to-face interviews, as handouts, or electronically (i.e., by e-mail or through Web-based questionnaires).
When should you use questionnaires for evaluation?
- When resources are limited and you need data from many people. You can disseminate questionnaires relatively inexpensively. Your costs will increase if you need to do a lot of follow-up to get a sufficient response rate.
- To gather data about knowledge, beliefs, attitudes, and behaviors. Questionnaires are helpful in gathering information that is unique to individuals, such as attitudes or knowledge.
- When it is important to protect the privacy of participants. Questionnaires are helpful in maintaining participants’ privacy because participants’ responses can be anonymous or confidential. This is especially important if you are gathering sensitive information.
Successful questionnaires start with thorough planning.
- Define your objectives.
- Select the number and type of participants for your questionnaire.
- Develop questions that clearly communicate what you want to know.
- Decide when to use closed-ended versus open-ended questions.
- Include demographic questions.
- Place questions in a logical order that flows well.
- Pilot test the questionnaire.
Response rate is the number of participants that responded to your questionnaire divided by the total number of participants you included in your evaluation. Higher response rates strengthen your evaluation results. There are several ways you can increase your response rate.
- Communicate the value of your questionnaire.
- Follow-up.
- Provide incentives.
Source
Evaluation Research Team (2008). Data Collection Methods for Program Evaluation: Questionnaire. Retrieved April 7, 2015 from http://www.cdc.gov/healthyyouth/evaluation/pdf/brief14.pdf
Example of Questionnaire
1. KEMPEN "TAK NAK MEROKOK"
This page contains an example of questionnaire which looks at the perception of consumer regarding a local campaign called "Tak Nak Merokok" (Say No To Smoking}
To participate, please click here
