WHAT IS MARKETING COMMUNICATION?
Definition
Marketing is a process of meeting the needs and wants of a consumer.
Communication is a process of passing information, exchange ideas and establishing understanding between sender and receiver.
Marketing communications are co-ordinated messages about any organisations and its services delivered through one or more channels to a range of audiences in order to influence how they think and feel about our services and to compel them to act on that.
Marketing communication includes advertising, direct marketing, branding, packaging, your online presence, printed materials, PR activities, sales presentations, sponsorships, trade show appearances and more.
For better understanding of the meaning of Marketing Communication, it is best to refer to AIDA which is an acronym used to describe the underpinning principle of marketing communications.
Reference
What is marketing communication? (n,d) retreived sept 6 from http://www2.le.ac.uk/offices/cap/marcomms/about/aida
